What is an Auto Responder?
An auto responder (sometimes called an auto response) is an email message that is sent to someone who requests information. Typically the auto responder is the first in a sequence of messages that are sent to someone (the later messages may also be called auto responders, or sometimes are known as “follow ups”). Auto responders are remarkable, various programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your auto responder to transform the casual visitor into a profitable customer.
Some great Auto Responding ideas to promote yourself or business.
Write reviews. Books, software, music, eBooks, movies, etc., Cover and put each review in an auto responder.
Distribute your articles – Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential.
Distribute free reports -This gives your visitor an idea of the type of information you can provide and the quality of your product or service.
Create mailing lists -Inform your customers or clients when you see written new content that they may want to publish in their own newsletters.
Automate your sales process and use an ad to insure repeated exposure to your customers or clients, this has been proven to increase sales. In your ad, put your email address where a visitor can then be emailed numerous different materials. This will multiply the chances of maybe converting some visitors into customers.
Distribute an email course – Each day, second day or maybe even week, have your auto responder send out another lesson. Quality content should be added, net a sales pitch. Your content will do the selling for you, and will do it much more effectively. At the end of each auto-responded email you could put a brief description about one of your products.
Automate reminder about your product / service when a visitor has completed your course. This will increase the possibility of sales with a call to action. You can also use these reminders to promote new products or services
Offer to trial version of your product. Give your prospects a sample of your eBook, course, software, membership, etc. People who are exposed to a little taste often end up wanting to get the whole thing.
Use an auto-responder on your order page. Post a request form so customers, clients and visitors can be notified of specials or discounts.
These ideas are just a few that will start creating your mailing lists.
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Adding Auto Response Emails Through Your Hosting cPanel
An email auto-responder is a handy yet basic tool available in cPanel free– as long as you have a cPanel Web Hosting account. This tool enables you to automatically respond to emails received at your email address.
As an example, you can configure it to notify people that you have received their emails and that you will respond to them within a certain time frame when you get back from holiday or are back in the office.
To properly make use of this tool, you have to know how to create and configure it – and it’s dead easy.
Here is how to create an email auto-responder in cPanel.
1. Log into your cPanel at www.yourdomain.com.au/cpanel
2. Look for and icon labelled ‘Auto Responders, under the Mail section.
3. Click on the button ‘Add Auto Responder’
4. Configure the Auto Responder
a) Select the Character Set. Note ‘utf-8′ is the normal default to choose.
b) Define the time interval, in hours, when the auto responder will have to wait before sending another response to the same email address (this is for when you receive multiple emails from the same sender … do you really want to send them an auto-response every time?)
c) Enter the Email address. This is the email address auto-responders will be replied from.
d) From – this would normally be your name or business. The FROM person the receiver will see.
e) Subject – this is the subject of the email. Something like, I’m out of the Office for 3 days is a common example.
f) Body – what do you want the email to say. That you are on holidays, training for a mission to the moon and you’ll get back to them in 2 weeks when you return to Earth … you get the point.
g) Start / Stop – simply select when you want this new auto responder to kick in and start replying to emails you receive, and when it should stop.
5. Don’t forget to click on the button ‘Create/Modify’ to save the auto responder.
And you’re done … easy!
Note: Using Tags
When configuring an auto responder, you can use the following tags, in the Subject or Body, to insert information into the response email:
%subject% – The subject of the message sent to the auto responder.
%from% – The name of the sender of the message received by the auto responder, if available.
%email% – The incoming email sender’s address.